5 Factors Considered by a Web Designer in Web Design
Web design encompasses a variety of disciplines and skills in the creation and maintenance of web sites. The various disciplines of web design range from web development, content management and content marketing to graphic design, user experience, and search engine marketing. A web designer can work with a number of different mediums to create a web site, including publishing web content, developing layouts for web pages, and providing software to support interactions between web pages. Many web designers also work as freelance artists or product developers. In short, a web designer is involved in a wide variety of tasks.
The primary focus of the web design process is the creation of a website that meets its audience’s needs by providing them with a seamless user experience. Prior to the creation of the actual site, the audience is studied and selected based on a number of factors. These include an assessment of the site’s audience, marketability, the usefulness of the site, and budget. In addition, designers also take into account whether the site needs to be classified as a commercial site or a non-profit one.
A good web design begins with an effective web design concept that is defined by clear goals and objectives. When all the needed elements are included, the website is conceptualized, researched, and designed in accordance with the specific needs of the target audience. Moreover, a good web designer considers how he/she can implement his/her ideas in a manner that meets the website’s objectives. The overall layout, color scheme, graphic designs, fonts, pictures, and other aesthetics are all considered in effective web design.
Aesthetics and interactivity design foundations are also important in web design. Aesthetics refer to the aesthetic factors such as colors, graphics, and patterns; interactivity refers to the ways in which information is presented. For example, the use of social media icons in web design is primarily to increase social interaction. Social media icons such as Facebook, Twitter, and Google+ may have the same purpose (to enhance social interaction), but the way they are presented in sites such as Facebook differs greatly from websites such as Twitter or Google+.
The fourth factor that goes into an effective web design is usability. Usability refers to the ease of browsing and using the website. This factor refers to the interaction design foundation such as tabular displays, drop-down menus, and buttons. Although a good web designer knows the exact requirements of his/her client, usability research is still necessary. Research involves looking at the website’s traffic, the number of hits per month, and average time on the site, the number of pages per user, the usability of the web pages, and the behavior of the users. Through usability research, web designers are able to fine-tune the contents and features of the site to ensure that the site is easy to use.
The fifth factor that web designers should consider is the problem solving process. In a web design, there is a need for quick solution to a particular problem. For this reason, web designers must put emphasis on problem solving. Web designers must make sure that there is a well defined problem solving process included in their web design.